Making entry-level more appealing is Sony's Alpha a68 DSLR Camera which offers many features found in bigger, pricier options, but in a compact and well-designed format. Key improvements to image quality come from the implementation of a 24.2MP APS-C Exmor CMOS sensor and the BIONZ X processor, which combine their energies to produce highly detailed images at sensitivities up to ISO 25600 and at continuous rates up to 8 fps. Also, thanks to the use of Sony's Translucent Mirror Technology, continuous AF can be maintained during shooting and now with the 4D FOCUS system integrated into this model. This system is speedy and accurate, utilizing a wide array of 79 phase-detect AF points with 15 cross-type points that work at down to -2 EV.

Benefitting image quality is SteadyShot INSIDE, which offers a sensor-shift type image stabilization to limit the effects of camera shake. This in-body system also has the advantage of being compatible with all A-mount lenses as it doesn't have to rely on lens designs providing the IS. In addition to stills, the a68 offers Full HD 1080p video at 30 fps using the efficient XAVC S format at 50 Mbps for high quality filmmaking needs. Additionally, video has accurate and fast constant tracking AF through the use of the Translucent Mirror Technology.

The body design has received a major upgrade with the addition of a top display panel and a rear control wheel that make viewing and changing settings a much more intuitive process. Composing images has multiple options, including a 0.39" 1,440k-dot OLED Tru-Finder for real-time imaging with rich color and contrast. For a larger viewing area, the 2.7" 460.8k-dot rear LCD is available and can tilt up or down for working in unusual shooting positions.